Sky Media has renewed its partnership with Jacamo, which celebrates ‘big’ in all its glory to showcase the fashion brand’s 2020 Autumn/Winter range.

Experience optimization platform Dynamic Yeild has advanced its privacy compliance with an out-of-the-box solution for processing opt-in and -out requests without tracking.

China’s Alibaba has revealed that orders on its ecommerce platforms during the Singles’ Day shopping extravaganza hit a record 498.2 billion yuan ($75.1bn).

Google has quietly set in motion one of its biggest changes to analytics in its 21 year history. GA4 enables unified measurement of user interactions and events between web and app for the first time. The platform is set to replace Google analytics, so ecommerce practioners need to engage now in order to realise its … [Read more…]

Black Friday will still be the biggest shopping event this holiday season despite the unprecedented changes in consumer shopping behaviour and the re-introduction of COVID-19 lockdowns and restrictions.

Video advertising platform Unruly has struck a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX.

Immersive technologies such as augmented and virtual reality and 3D content can enhance consumer purchasing confidence and increase online sales, especially critical as we approach the Christmas period, according to a new report.

This year, many businesses have adapted to new ways of remote working, which they hadn’t even considered before. Job van der Voort, CEO and co-founder of Remote offers his thoughts on why this is set to not only continue but elevate even further in 2021.

Consumers are becoming more receptive to digital-first brand engagement, while also looking for compassion from brands during the pandemic, according to new research.

There is an opportunity for brands to engage with video gamers, as the launch of new consoles may inspire new interests and purchases – from football to fishing, according to new research.