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Black Friday foot traffic falls in US (but online breaks records)

November 27, 2018

Foot traffic to retail stores in the US fell on Black Friday this year, but this was offset by online sales breaking records.

Ads, Content, E-commerce analytics, retail

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

November 27, 2018

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.

Ads, Content, Regulation, Social agencies, Brazil, Facebook, France, media

Top advertising tips: The science of B2B sales

November 27, 2018

Sales is not an art, it’s a science,. James Isilay, CEO, Cognism looks at how a scalable B2B sales operation will be underpinned by a performance-based culture.

Ads advertising, CRM, media, technology

Quarter of Europe’s small firms ‘to completely reinvent market offering’ in next five years to stay afloat

November 27, 2018

Europe’s small and medium sized businesses (SMBs) are fundamentally re-evaluating their market offerings as they aim to keep pace with consumers’ demands in the digital age, according to new research.

Ads, Content Europe, Italy, Regulation, technology

Publicis.Sapient Appoints Sarah Adam-Gedge as Australia MD

November 27, 2018

Publicis.Sapient has announced the appointment of Sarah Adam-Gedge as Managing Director, Australia.

Ads Australia, global, technology

European publishers expect video, native and mobile ad formats to grow 26% next year

November 26, 2018

European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months.

Content advertising, content, Europe, Facebook, France

Top 25 voices on LinkedIn

November 26, 2018

LinkedIn has revealed its fourth annual UK Top Voices list, which celebrates the standout professionals making an impact on the platform within their industries.

Social content, global, media, Microsoft, Search

Marie Claire launches ’Edit’ shopping platform

November 26, 2018

Fashion and beauty magazine brand Marie Claire UK has launched an online fashion aggregator platform: Marie Claire Edit.

Ads, Content, E-commerce advertising, brands, content, global, media

Matalan chooses ContentSquare to enable omnichannel strategy

November 26, 2018

Matalan has chosen ContentSquare’s industry-leading user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience.

E-commerce analytics, content, ecommerce, marketing, UK

Teespring and YouTube expand merch integration for YouTube creators in the UK

November 26, 2018

YouTube has struck a partnership with custom merchandise company Teespring that lets creators directly sell merchandise through their channels, without viewers ever leaving the page.

Content, E-commerce, Video content, France, Germany, Italy, Spain
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