Ad tech firm Tealium has boosted its Customer Data Platform (CDP) with built-in machine learning technology to help brands build more intelligent audiences and more accurately predict consumer actions.

Half of marketers feel they should have complete control over the written captions and visual elements of an influencer’s post, according to new research.

Samsung-owned food ad platform Whisk has launched a Sponsored Product platform aimed at consumer packaged goods firms and food brands.

LinkedIn has struck a sponsorship of Grimsby Town Football Club, marking its first foray into football sponsorship.

Positive brand perception is based not on a single moment but a culmination of interactions, explains Marc Schillaci, CEO of ecommerce specialist Oxatis Group. He discusses a four-step guide to delivering an optimised strategy that will make shoppers feel appreciated and valued at every point in their journey.

UK online retailers are providing better customer experience than the rest of the world, but consumers only actually use three online retailers with regularity, according to new research.

Mobile location data and intelligence firm Location Sciences has announced a contract with Vicinity Media, Africa’s first premium location-based ad network.

Digital ad standards industry body JICWEBS has awarded Facebook, Facebook Audience Network and Instagram the DTSG Brand Safety Certification following an independent audit of their advertising processes against JICWEBS’ DTSG Good Practice Principles.

Salesforce has launched Consumer Goods Cloud, a new industry product that lets consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities.

Morrisons has signed up to a new multi-year agreement with online giant Amazon in a bid to push further into the wholesale market.