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Analytics skills essential for business survival in ‘data decade’

November 21, 2019
Analytics skills essential for business survival in ‘data decade’

Professionals will need to learn data science skills to do their jobs and help their companies thrive in the next decade, say business leaders.

Ads analytics, technology, UK

Shutterstock launches music subscriptions for content creators

November 21, 2019

Shutterstock is announcing an unlimited music subscription priced at £129 a month, aimed at YouTubers, social media managers and podcast producers who can now license tracks as needed without worrying about the total price tag.

Content content, media, music, Search, video

Angry Birds launches ‘venting machine’ stunt in New York for 10th anniversary

November 20, 2019
Angry Birds launches 'venting machine' stunt in New York for 10th anniversary

Mobile games maker Rovio is marking the countdown to the official 10th anniversary of Angry Birds on 11 December 2019 with a ‘venting machine’ in New York Times Square, turning people’s ‘anger’ into prizes.

Mobile games, YouTube

Real-time customer intelligence ‘top priority for 2020’

November 20, 2019
Cookie-less advertising takes off: Use of first-party identifiers shows significant lift in views

Half of UK business leaders say their biggest priority for 2020 is gaining access to real-time customer intelligence (46%) in order to deliver engaging, personalised experiences for their customers, according to new research.

Ads brands, France, Germany, technology, UK

Wednesday ‘marks the start of growing Black Friday bonanza’

November 20, 2019
Wednesday 'marks the start of growing Black Friday bonanza'

Black Friday is set to be bigger than ever, and could start as soon as this Wednesday – as last year searches for ‘Black Friday’ on ebay.co.uk shot up by 73% overnight on Wednesday 14th November, just under a week and a half ahead of the official occasion.

E-commerce advertising, brands, Christmas, eBay, UK

What are shoppers planning for Black Friday? [INFOGRAPHIC]

November 19, 2019
Black Friday sees 6% year-over-year improvement of in-store shopper traffic

With Black Friday soon approaching on 29th November, what can advertisers and retailers expect from shoppers this year, as they grow more savvy to the sale? New research uncovers some surpsing trends.

E-commerce infographic

Consumers ’35 times more likely to open mobile messages than emails’

November 19, 2019
Consumers '35 times more likely to open mobile messages than emails'

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, according to new research.

Ads, Content apps, brands, global, media, Privacy

Consumers want brand leadership in tackling climate crisis and social issues

November 18, 2019
Consumers want brand leadership in tackling climate crisis and social issues

People in the UK are looking to businesses behind the products and services that they consume to play an active role in shaping society for the better and tackle the climate crisis, according to new research.

Ads, Content advertising, Amazon, BBC, brands, Google

Digital Christmas: 54% of shoppers will use mobile devices to help buy gifts

November 18, 2019
Digital Christmas: 54% of shoppers will use mobile devices to help buy gifts

Christmas adverts remain crucial to brand success, making it imperative for advertisers to target and spend judiciously this festive season, according to new research.

E-commerce advertising, brands, Christmas, UK, video

Basket abandonment email reminders: Conversion rate ‘4 times higher on Black Friday’

November 18, 2019
Basket abandonment email reminders: Conversion rate ‘4 times higher on Black Friday’

Average conversion rate from basket abandonment email reminders was four times higher on Black Friday, at 45%, according to new research.

Content, E-commerce email, technology
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