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eBay, Gumtree and Motors.co.uk launch eBay Motors Group to enhance dealer offering

November 28, 2019
eBay, Gumtree and Motors.co.uk launch eBay Motors Group to enhance dealer offering

eBay Motors, Gumtree Motors and Motors.co.uk have today announced they are launching a combined platform for automotive dealers under a new B2B brand – eBay Motors Group.

Ads, Content advertising, eBay, UK

Happy Socks chooses Sitoo mPOS to accelerate global growth

November 28, 2019
Happy Socks chooses Sitoo mPOS to accelerate global growth

Swedish sock retailer Happy Socks has chosen Sitoo as its global mobile point of sale (mPOS) system.

E-commerce brands, global, retail

Is Black Friday a con? 95% of deals ‘cheaper or same price, after sale

November 28, 2019
Black Friday sees 6% year-over-year improvement of in-store shopper traffic

Up to 95% of products in Black Friday deals are cheaper or the same price after the sales day, according to new research.

E-commerce Amazon, brands, retail, Samsung, UK

Fiverr launches online store for influencers

November 27, 2019
Fiverr launches online store for influencers

Online market place for freelance services Fiverr has expanded into influencer marketing.

Ads, Content, Social, Video, Viral blogging, ecommerce, Facebook, global, local

Black Friday is m-commerce bonanza: Brits most likely to buy between 7-10am

November 27, 2019

The popularity of Black Friday keeps rising in the UK. According to the British Retail Consortium, Black Friday searches overtook Boxing Day for both 2017 and 2018. However Bloomreach statistics suggest that 2019 will be the year of the ‘mobile Black Friday’, as consumers look to bag deals on the move in their largest numbers … [Read more…]

E-commerce, Mobile Christmas, ecommerce, retail, UK

‘Our LDN Story’: Trailers of films created by young Londoners to be screened as ads in cinemas across the capital

November 27, 2019

Wavemaker UK and Digital Cinema Media (DCM) – in partnership with the Mayor of London – has launched trailers of six powerful films that capture young people’s views of life in the capital.

Content advertising, content, media, music, UK

Guest comment: Amazon Advertising this Cyber Monday too good an opportunity to miss

November 27, 2019

With Black Friday and Cyber Monday less than a week away, Marin Software offers a guide to Amazon Advertising to make the most of the sales frenzy.

Ads, E-commerce advertising, agencies, Amazon, brands, Europe

Virals of the year: Nike ramps up cause marketing with ‘Dream Crazier’

November 27, 2019

Following Nike’s divisive 2018 campaign ‘Dream Crazy’ featuring NFL star Colin Kaepernick, the sports giant launch the ‘Dream Crazier’ ad at the beginning of 2019, featuring Serna Williams, getting 11m views in the process.

Ads, Content, Video, Viral Facebook, marketing, media, Twitter

Virals of the year: Bud Light sets Superbowl alight with Game of Thrones parody

November 27, 2019

Bud Light capitalised on the climax of Game of Thrones this year with a big budget Super Bowl ad.

Ads, Content, Video, Viral advertising, marketing

Virals of the year: ‘Live like a Bosch’ hip hop IoT parody gets 20m views

November 27, 2019
Virals of the year: ‘Live like a Bosch’ hip hop IoT parody gets 20m views

This humorous and fun campaign from Bosch racked up 20 million views on YouTube and Facebook across 8 countries.

Ads, Content, Video, Viral advertising, Facebook, Germany, media, video
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