Searchmetrics expands local search data to 154 cities
Analytics firm Searchmetrics has expanded the localised search data it provides to allow online marketers to analyse search results in 154 cities and 14 countries around the world.
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Twitter tool lets advertisers target live TV broadcasts
Ad technology firm TBG Digital has partnered with Twitter to launch Calendar Live, a new tool that lets advertisers buy promoted tweets and run them during specific television shows as they are broadcast.
Google Reader users flock to Feedly: RSS tool gets 500,000 new users in two days
As Google Reader winds down, users are flocking to several RSS alternatives- with rival Feedly becoming one of the biggest beneficiaries.
Musicians ‘buying Facebook and YouTube fans’ for just £30- report
Musicians are buying Facebook likes’ and YouTube viewers and Twitter follows to increase their popularity, according to a new report.
Video viral of the week: Old Spice gets 4m YouTube views in a week with ‘Mr Wolfdog’ marketing mutt
On the back of its previous YouTube triumphs, Old Spice has continued its off-the-wall digital marketing with a new video series , following the exploits of its new marketing director ‘Mr Wolfdog’- who just happens to be a wild animal. See why it’s our viral of the week below…
Top digital marketing tips: 10 ways to increase campaign effectiveness and ROI
Digital technology should be a marketers dream- with smaller investments needed and greater accountability- but the reality can fall short without careful strategies and precise targeting. Simon Bowker, Country Manager UK&I eCircle & Aprimo, offers 10 marketing practices you can follow to market your brand and products more effectively.
Smartphone 'now in majority in top European countries'
The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012, according to new data.
Smartphone ‘now in majority in top European countries’
The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012, according to new data.
Facebook to add hashtags to boost ad targeting?
Facebook is reportedly set to introduce Twitter-style hashtags to its news feed, as the social network looks to find more ways of grouping users together for ad targeting.
The rise of Twitter tribes: Users ‘forming groups with own language’
Twitter users are spontaneously forming tribe-like communities of like-minded people who even share their own distinct languages, according to new research.