Coca-Cola has embarked on its biggest summer promotion to, putting mobile and social at the core of its North American marketing this year to connect with consumers while outdoors.
In the early hours of Sunday morning, HTC and British explorer Daniel Hughes successfully completed the world’s first video call from the top of Mount Everest, using the HTC One.
The board of Yahoo has approved a deal to buy blogging and social networking site Tumblr for $1.1bn in cash, according to a news report.
There are now 900 million Android devices in the world, compared to around 500 million iOS devices, but which is generating the most engagement (and cash)? New data indicates that Apple still leads the way, but Android is catching fast in terms of downloads and revenue.
YouTube has warned Microsoft that it needs to remove a video app from its Windows Phone store that blocks Google’s ads.
In the social media battle between Facebook and all other providers, this deal between Yahoo and Twitter is the latest alliance – and it’s good news for marketers wanting to extend the reach of Twitter messages.
Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study.
Google has unified its cloud storage services to give its users more flexibility on ways to store their data across Drive, Gmail and Google+, as the internet giant ramps up its rivalry with Dropbox.
For every online prospect who’s converted to a paying customer via the addition of live web-chat or free call-back facilities to their web store, a further three to ten times as many online prospects will purchase a product if they can see the agent they’re speaking to, says Dylan Fuller, UK country manager at Whisbi.
Nintendo is get a share of the YouTube ad revenues from user generated videos featuring its games, sparking complaints from some of its fans.