Social media can drive brand impact (and not just clicks)
Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research.
Social
Snapchat undergoes huge redesign as losses grow
Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.
Facebook finally expands Messenger payments to the UK
Facebook is introducing peer-to-peer payments to its messaging app Messenger in the UK, letting people send cash to their friends and contacts.
Most consumers saw a fake review this year (but most people can’t always spot them)
Consumers are changing their behaviour when looking at online reviews for local businesses – with many struggling to spot fake reviews when choosing who to use, according to new research.
How Brits buy holidays: 23% of millennials would find chatbots helpful
Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research.
Top brand’s social media customer experience ‘getting worse’
UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to new research.
Experience Gap: Only 17% of consumers feel valued by brands
Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands.
Snapchat debuts retargeted ads that follow users around web
Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.
Facebook profit soars as mobile ads account for 88% of revenue
Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings.
Burger King trolls McDonald’s with #ScaryClownNight
For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”