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Half of marketers ‘want complete control over influencers’ marketing posts’

September 19, 2019
Half of marketers ‘want complete control over influencers’ marketing posts’
Half of marketers ‘want complete control over influencers’ marketing posts’

Half of marketers feel they should have complete control over the written captions and visual elements of an influencer’s post, according to new research.

Ads, Content, Social brands, content, Germany, images, marketing

Facebook updates voice and video device ‘Portal’ with TV dongle

September 19, 2019
Facebook updates voice and video device 'Portal' with TV dongle
Facebook updates voice and video device 'Portal' with TV dongle

Facebook has revealed three new Portal devices: The Portal TV, Portal Mini and a redesigned Portal.

Social, Video Amazon, Apple, Entertainment, Facebook, games

Instagram now matches Facebook on audience size for brands

September 18, 2019
Instagram now matches Facebook on audience size for brands
Instagram now matches Facebook on audience size for brands

The Top 50 brands on Instagram now have the same audience size as the Top 50 brands on Facebook, but the Facebook News Feed still commands 60% of ad spend, according to new research.

Ads, Social brands, content, ecommerce, Facebook, marketing

Facebook to launch oversight board to judge controversial content

September 18, 2019
Facebook to launch oversight board to judge controversial content
Facebook to launch oversight board to judge controversial content

Facebook has revealed a board of 40 people who will come up with the rules to govern controversial content on the social network, with powers to overrule even CEO and founder Mark Zuckerberg himself.

Regulation, Social brands, content, ecommerce, Facebook, UK

Facebook and Instagram awarded JICWEBS Brand Safety Certification

September 17, 2019
Facebook and Instagram awarded JICWEBS Brand Safety Certification
Facebook and Instagram awarded JICWEBS Brand Safety Certification

Digital ad standards industry body JICWEBS has awarded Facebook, Facebook Audience Network and Instagram the DTSG Brand Safety Certification following an independent audit of their advertising processes against JICWEBS’ DTSG Good Practice Principles.

Ads, Regulation, Social advertising, Amazon, brands, content, Europe

DoubleVerify Partners with Snapchat to Authenticate Media Quality

September 16, 2019

Digital media measurement software and analytics platform Double Verify has struck a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT).

Ads, Social analytics, brands, Facebook, media, technology

Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns

September 12, 2019
Digital ad trends: UK viewability reaches over 70% for the first time
Digital ad trends: UK viewability reaches over 70% for the first time

2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.

Ads, Content, Mobile, Social, Video advertising, agencies, brands, content, global

Top 75 UK brands: Deliveroo, Costa Coffee and BrewDog fastest growing as Vodafone stays top

September 11, 2019

Deliveroo, Costa Coffee and BrewDog are growing in value faster than any other UK brands, according to the 2019 BrandZ Top 75 Most Valuable UK Brands, according to new data.

Ads, Content, Mobile, Social brands, Europe, global, retail, Travel

Guest comment: Don’t let big influencer numbers fool you

September 10, 2019

Leona McCaul, Head of Influencer Partnerships, Found, examines why high follower counts don’t always equate to high reach and engagement.

Ads, Content, Social brands, content, marketing

Snap, Facebook and MTV run workshops to inspire young digital pioneers

September 9, 2019

Snap, Facebook, MTV Breaks and more digital brands are coming together to support this year’s Digital Disruptors programme, aimed at inspiring the younger generation in the digital industry.

Ads, Social brands, Facebook, global, marketing, media
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