Choose your own adventure: Persol creates interactive comic on Instagram
Iconic sunglasses brand Persol has launched an interactive graphic novel on social media, letting fans vote on what happens next in the story.
Social
Snapchat faces backlash for Bob Marley filter on ‘Marijuana Day’
Snapchat has come under fire for launching a Bob Marley filter on the day of the anniversary of ‘Marijuana Day’.
Facebook and Instagram launch interactive videos for brands
Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos.
Game of Thrones 360 video becomes Facebook’s biggest hit
This week, Facebook took its users to the land of Westeros, with an interactive version of Game of Thrones opening-sequence map.
YouTube takes on Facebook with live 360 video
YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature.
Facebook Messenger and WhatsApp now ‘3 times bigger than SMS’
Facebook has claimed that its two major chat apps are sending three times as many messages than SMS, with 60 billion messages a day sent and received on Facebook Messenger and WhatsApp.
Snapchat adds 3D video stickers
Snapchat has introduced 3D stickers which can be pinned to an object in a video, as the popular chat app continues to boost engagement with new features.
Microsoft’s next AI experiment: ‘CaptionBot’ identifies images
Microsoft has unleashed another AI experiment on the web, this time hoping for better results than its rogue Tay Twitter bot.
Facebook Messenger adds Dropbox sharing and Salesforce data
Facebook has bolstered features within its messenger chat apps, integrating with Dropbox and Salesforce.
Facebook opens Instant Articles to all publishers
Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format.