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Social

Choose your own adventure: Persol creates interactive comic on Instagram

April 22, 2016

Iconic sunglasses brand Persol has launched an interactive graphic novel on social media, letting fans vote on what happens next in the story.

Content, Social, Viral media

Snapchat faces backlash for Bob Marley filter on ‘Marijuana Day’

April 21, 2016

Snapchat has come under fire for launching a Bob Marley filter on the day of the anniversary of ‘Marijuana Day’.

Mobile, Social media, music, Twitter

Facebook and Instagram launch interactive videos for brands

April 20, 2016

Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos.

Social brands, Facebook, technology, video

Game of Thrones 360 video becomes Facebook’s biggest hit

April 20, 2016

This week, Facebook took its users to the land of Westeros, with an interactive version of Game of Thrones opening-sequence map.

Mobile, Social, Video, Viral Facebook, video, YouTube

YouTube takes on Facebook with live 360 video

April 20, 2016

YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature.

Mobile, Social, Video, Viral Android, brands, content, Facebook, Google

Facebook Messenger and WhatsApp now ‘3 times bigger than SMS’

April 19, 2016

Facebook has claimed that its two major chat apps are sending three times as many messages than SMS, with 60 billion messages a day sent and received on Facebook Messenger and WhatsApp.

Mobile, Social apps, Facebook

Snapchat adds 3D video stickers

April 19, 2016

Snapchat has introduced 3D stickers which can be pinned to an object in a video, as the popular chat app continues to boost engagement with new features.

Mobile, Social Android, Facebook, images, media, technology

Microsoft’s next AI experiment: ‘CaptionBot’ identifies images

April 18, 2016

Microsoft has unleashed another AI experiment on the web, this time hoping for better results than its rogue Tay Twitter bot.

Social images, Microsoft, Twitter

Facebook Messenger adds Dropbox sharing and Salesforce data

April 18, 2016

Facebook has bolstered features within its messenger chat apps, integrating with Dropbox and Salesforce.

Social Android, apps, brands, CRM, Facebook

Facebook opens Instant Articles to all publishers

April 15, 2016

Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format.

Content, Social advertising, analytics, content, Facebook, Google
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