Premium smart TV ad trends: lack of consistency across countries hampers growth
Premium video ads are rising across Europe, but a lack on consistency in delivery is holding back growth, according to a new report.
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Bidstack expands into US with programmatic gaming ad platform
London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.
Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’
The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.<
The Cannes curse? Creativity in ads ‘failing to boost bottom line’
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Rugby World Cup kicks off global TikTok video challenge
Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.
Google makes 3,000 deepfake videos (to fight deepfakes)
Google has released a huge database of deepfake videos, created using paid actors, designed to help systems detect fake videos that could be used to spread disinformation
YouTube takes masthead ads to TV screens
YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.