Digital commerce ‘not yet delivering for UK businesses’
Just 19% of total annual revenue comes from digital sales channels, but growth is expected as strategies mature and IoT and wearables rise up the agenda, according to a new report.
E-commerce
Facebook takes on Amazon with ‘one click’ mobile shopping
Facebook is introducing a shopping section in its mobile app within the same menu as its Events and Groups offerings, as the social network looks to take on Amazon in the growing mobile commerce sector.
Top tips: How your data can turn Black Friday into a White Christmas
With the festive shopping frenzy fast approaching, Matthew Napleton, Marketing Director, Zizo, identifies the four key areas that retailers should be aware of when it comes to improving their returns strategy, and highlights how data analytics can assist this process.
Digital path to purchase: Influencing decisions before customers go in store
About half of brand purchases are not driven by a need to replenish, meaning that marketers with can influence the purchase decision before consumers get in the store, according to new research.
Argos takes on Amazon with same-day deliveries
Argos is taking on Amazon with a same-day home delivery service for the UK ahead of the Christmas rush, provided customers pay an extra fee.
Amazon ‘plans to enter data analytics market’- report
Amazon is mulling a data analytics service for businesses, harnessing the flood of consumer browsing and purchase data to help advertisers serve more relevant ads, according to a news report.
Top tips: Does ad-blocking mean publishers need to reprise pay-walls?
With Apple taking ad blocking mainstream- how can publishers respond? Rob Weisz, CEO at Fonix, looks at why paywalls can offset advertising losses as digital readers become more savvy.
Amazon bans sale of rival Apple TV and Chromecast devices
Amazon is to stop selling video-streaming TV devices from Google and Apple, as they don’t “interact well” with its own media service, drawing up new battle lines in the digital entertainment wars.
Know Your Customer… Better: How banks are stitching data to win customers
With the rise of smartphone payments, peer to peer lenders offering lower APR loans and the emergence of new Financial-tech start ups, Adrian Kingwell, MD of Mezzo Labs explains how high street banks can fight back – and it’s all about the data. A bank’s competitive advantage is its 1st party data, but it needs … [Read more…]
Top tips: ‘Big retail’ must transform the economics of content production
Global retailers must adapt or risk the consequences of failing to match the high frequency content capabilities of smaller, more nimble competitors, argues James Brooke, CEO at Amplience.