Nearly third of North Americans ‘used dark web regularly in 2019’
Regardless of its predominantly negative connotation, an increasing number of people have started using the dark web to keep their online activity hidden, according to a new study.
Regulation
Exposing ad fraud and unveiling the internet: why an IP proxy network is crucial for brands
An IP Proxy Network (IPPN) allows brands to test their campaigns from every angle to fight ad fraud. Or Lenchner, CEO at Luminati, look at how brands can use an IPPN to retain their competitive advantage.
UK Cyber-security skills gap ‘at breaking point’
A new, in-depth piece of research conducted amongst UK CIOs and senior IT professionals has revealed that the cybersecurity skills gap has reached a crisis point.
YouTube creates new ‘edgy’ adult content ad category for brands
YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.
UK election: Twitter warns Conservatives after fake fact check account scandal
The UK Conservative party has come under criticism and received a warning from Twitter for misleading the public for renaming its social media account “factcheckUK” during the leaders’ debate.
JICWEBS adds big names to Blockchain ad transparency scheme
JICWEBS Blockchain Pilot program, a cross industry committee for creating trust in digital advertising, has added Mindshare, Zenith, OMG and Havas to its project.
The age of the unsubscriber – how to keep the faith with customers in the post-GDPR era
Consumers now have more options to cut off an organisation completely – whether that means deleting an app, unsubscribing from emails or other updates, or requesting a company removes every trace of them. Elizabeth Dailing, Senior Director CXM at Quadient looks at how businesses can ensure they stay on the right side of their customers … [Read more…]
The productivity puzzle: Workforce transformation ‘key to business success’
Despite initial employee resistance to change, workforce transformation means increased salaries, retraining opportunities and technology upgrades, according to new research.
Most IT teams ‘believe that marketing doesn’t appreciate their work’
Over half (58%) of IT teams believe that marketing doesn’t appreciate their work, according to new research.
Microsoft four-day work week ‘boosts productivity 40%’
Microsoft Japan saw sales rises by nearly 40% during an experiment in which staff worked a four-day week on full pay.