Facebook is testing new actions alongside its iconic ‘like’ button in its Sponsored Stories ad format, in a bid to boost ad clicks through friend recommendations.
Browser maker Opera Software has acquired Mobile Theory and 4th Screen Advertising in an effort to boost its push into the mobile advertising space.
Barclays has launched an app that lets users transfer money via their mobile phone.
Apple has made further reductions to the costs of advertising on its iAd mobile advertising platform, down to just a tenth of its original asking price, following slow take up.
Back in December 2011, Samsung sponsored 25 levels of new Angry Birds levels running on Google Chrome as part of a Christmas promotion. This case study shows how the campaign got the electronics brand nearly half a million hours of brand exposure from consumers.
The Netherlands and France have the highest penetration of online banking users in Europe, followed by Sweden, the UK and Finland, according to new research.
Madhouse, China’s leading Mobile Marketing Company has launched in India, in partnership with global ad giant WPP.
Social games maker Zynga has announced that its users are now spending more than $3m per day on its games, such FarmVille and Words with Friends.
100 organisations have registered to get involved in ICANN’s plan to expand net domains beyond the likes of .com and .edu.
100 organisations have registered to get involved in ICANN’s plan to expand net domains beyond the likes of .com and .edu.