Digital technology should be a marketers dream- with smaller investments needed and greater accountability- but the reality can fall short without careful strategies and precise targeting. Simon Bowker, Country Manager UK&I eCircle & Aprimo, offers 10 marketing practices you can follow to market your brand and products more effectively.
The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012, according to new data.
The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012, according to new data.
Facebook is reportedly set to introduce Twitter-style hashtags to its news feed, as the social network looks to find more ways of grouping users together for ad targeting.
Twitter users are spontaneously forming tribe-like communities of like-minded people who even share their own distinct languages, according to new research.
Tumblr is running ads on its mobile app for the first time, as the popular blogging platform is looks to boost revenues amid growing competition.
Corporate websites are still the top priority for digital marketers, but a social media presence on Facebook, Twitter and LinkedIn is becoming more important, according to a new survey.
A new app, called ‘Hater’ has gone live, letting users share their grievances rather than post about all their favourite things.
After its rocky IPO last year, Facebook has started to see success with its mobile and web ad revenues- and Atlas could help it develop an ad network for social media to rival Google’s DoubleClick.
A growing user acceptance of ‘push’ mobile banking and a sharp rise in tablet adoption will drive users of transactional tablet banking services to almost 200 million in 2017, according to a new report.