Branded Vine videos ‘4 times more likely to be shared than standard videos’
Twitter’s 6 second video platform Vine is becoming a hot new channel for marketers, according to new research from Unruly media.
Author: Kevin
Guest comment: Omnichannel Marketing – So Much More Than Just Mobile
Is it possible to create a truly ‘omnichannel’ experience for customers, given how fragmented the PC, mobile and tablet markets are? Katharine Hulls, VP Marketing at Celebrus Technologies, outlines the key steps organisations can take to address the multi-device conundrum and gain real understanding of individual customers.
Two thirds of Brits 'not aware of the smart watch concept'
Less than a third of people in the UK have any idea what a “smart watch” is, at a time when global technology brands such as Apple and Samsung are strongly rumoured to be developing these wearable devices, according to a new report.
Top 10 most visible news sites on Google UK: BBC and Guardian ahead of Daily Mail
Stories from the BBC website are most likely to be displayed in news results in Google.co.uk search results, ahead of The Guardian and the Daily Mail, according to new research from search and social analytics leader, Searchmetrics.
Ex-Groupon boss to launch album of ‘motivational business music’
Former Groupon CEO Andrew Mason is to launch an album of “motivational business music” and plans to launch a new company in the US.
Mobile case study: Coca-Cola targets outdoor families with biggest mobile promotion yet
Coca-Cola has embarked on its biggest summer promotion to, putting mobile and social at the core of its North American marketing this year to connect with consumers while outdoors.
Everest explorer makes world’s highest video call (video)
In the early hours of Sunday morning, HTC and British explorer Daniel Hughes successfully completed the world’s first video call from the top of Mount Everest, using the HTC One.
Yahoo to buy blogging giant Tumblr for $1.1bn- report
The board of Yahoo has approved a deal to buy blogging and social networking site Tumblr for $1.1bn in cash, according to a news report.
Android vs Apple: Which gets the most downloads and revenue?
There are now 900 million Android devices in the world, compared to around 500 million iOS devices, but which is generating the most engagement (and cash)? New data indicates that Apple still leads the way, but Android is catching fast in terms of downloads and revenue.
YouTube tells Microsoft to remove ad-free Windows Phone video app
YouTube has warned Microsoft that it needs to remove a video app from its Windows Phone store that blocks Google’s ads.