A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it’s our video viral of the week below…
Every Fashion Week, labels stage extravagant shows catering only to the elite. Me&City did the opposite, launching their newest collection with a show tailored to the digital savvy youth: “Fashion Street View.”
The digital campaign created by Fred & Farid Shanghai uses Tencent Street View as the key media with it’s huge user base, zero media investment, and will last forever. Pairing with minimal paid media such as EPR / video site pre-roll, to maximize the campaign.
Within two weeks of the launch, over 20,000,000 views, 800 times than the audiences of shanghai fashion weeks, products were sold out.