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Small biz’ priorities for 2011: More staff and flexible working

December 14, 2010

New research1 from Orange suggests that over a quarter (26%) of small-to-medium sized enterprises (SMEs) plan to hire more staff in 2011 than they did in 2010.

The survey of 2,181 UK SMEs also found that many businesses were optimistic that 2011 will be a positive year, with 76% predicting either a more prosperous year for their business, or the same level of success as 2010.
The survey also highlighted more SME priorities for 2011. An overwhelming three-quarters (74%) of SMEs are considering or plan to introduce flexible working options in 2011, citing staff efficiency as the main driver.
This strong desire to provide flexible working tools is supported by the fact that more than half (52%) plan to spend more on information technology over the next year (compared with 2010), singling out communications equipment as the top technology to support their business.
When asked what technologies they would like to see more of in 2011, social media, business applications and mobile WiFi were listed by SMEs as the tools needed to further their business.
Martin Lyne, SME Marketing Director, Everything Everywhere, said: “These results provide an interesting snapshot into SMEs’ plans for 2011, and it’s great to see that businesses are positive about next year. What is also encouraging is the overwhelming number of companies that plan to introduce flexible working. It demonstrates a strong desire to drive a more efficient business, and is also a great way to help employees strike the right work/life balance.”
Dr. Andrea D’Ercole, Managing Director of ItalyAbroad.com, added: “The findings from the Orange research certainly echo our own plans for next year. Despite the challenging financial climate, this year has been busy for us and our projections for next year are positive. We’re even planning on hiring more staff and doubling our headcount. We’re also seeing many businesses now collaborating through social media, and plan to invest more in this area in order to reach out to existing and new customers.”
Methodology:
Orange surveyed 2,181 of its small and medium business customers via its Exchange magazine.
Source: www.orange.co.uk

Uncategorized marketing, media, technology, UK

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