News sites including BBC, Mail Online, and Trinity Mirror are now getting much higher mobile audiences than on desktop, according to new research looking into the top 20 UK sites online.
The study, from comScore, indicates that 44.7 million visitors the Internet via their desktops while 35.9 million users browsed the web via their mobile devices. Download the full February UK Digital Market Overview here.
According to comScore MMX Multi-Platform, which provides an unduplicated view of usage across desktop, smartphone and tablet, Google Sites ranked as the top property with 45.7 million combined desktop and mobile internet users?
The majority of Google Sites’ audience visited from both desktop and mobile platforms (63 percent), while 29% visited exclusively from desktop and 8% were mobile only users. Facebook was the second most popular online property with a multi-platform audience of 39.6 million, 28 percent of which visited only via mobile devices.
Interestingly, the News/Information properties featured in the Top 20 list — BBC, Mail Online, and Trinity Mirror — drew a substantially higher percentage of their audiences via mobile-only than desktop-only, signifying a massive shift in how audiences are predominantly accessing news content.
