Weborama has appointed Daniel Salt from Amobee as Technical Account Manager for Weborama’s cross-channel campaign management platform.
He will join the team focusing on helping advertisers, their agencies and leading publishers in the UK with their digital advertising campaigns, including training, functional support, project management and integrations with other technologies such as TagMan, QuBit and Adobe.
Weborama Campaign Manager is an adserving and tracking platform. It integrates standard, rich media, video and dynamic adserving, cross-channel tracking and attribution, site-centric analytics, and tag management into a single platform.
Weborama Campaign Manager clients in the UK include agencies such as Universal McCann, Neo@Ogilvy and iCrossing with advertisers like EDF, Kiddicare, LA Fitness and publishers such as the Guardian, Unanimis and Haymarket.
Salt brings experience of working in several agencies as well as technical skills learned whilst working for media owners. Prior to joining Weborama, he worked as a Project Manager for Amobee managing a team of six designers, providing technical account management for clients including Nokia, Ebay and Expedia. Before that he worked at Unicast and was a Technical Account Manager at Google working on clients including Group M, Omnicom and Publicis with Google’s ad serving technology, DoubleClick. He also brings agency-side experience from stints at Unique Digital and Omnicom-owned Agency.com as well as technical skills learnt at outsource traffic company Engine IAC.
Mathieu Roche, Managing Director of Weborama UK, comments, “Daniel Salt brings the right combination of technical skills, including html, javascript and flash as well as industry experience and an understanding of client service from Google, Amobee and advertising agencies along with a ‘can-do’ attitude and genuine interest in innovation. He will help the agencies and publishers we work with at Weborama to manage, optimise and analyse their online advertising campaigns.”
Daniel Salt, Technical Account Manager, Weborama, continues, “I am pleased to be joining a company that combines online and mobile advertising with data in one best-of-breed technology platform. The company has a clear strategic vision which can help agencies and publishers accelerate the performance of their ad campaigns. My previous agency, technology and media experience gives me a helicopter view of how agencies and publishers are adapting to the new data-driven advertising environment as well as a good understanding of the pinch points on both sides and how to address them intelligently, and move the industry forward.”
Salt commences work at Weborama with immediate effect.
www.weborama.com
