Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Digital skills gap widens: 71% of workers say pandemic ‘made data skills more important’

August 3, 2021
Digital skills gap widens: 71% of workers say pandemic ‘made data skills more important’

Data skills are considered more important than ever in business, but only 23% of European workers deliver business value from data, according to new research.

Analytics automation company Alteryx is highlighting the phase one results of its European Data Skills Survey, which reveals that 71% of workers believe the pandemic has increased ‘the importance of having strong data skills to make informed business decisions.’

Additionally, the majority of workers believe more training in data work would result in better (75%) and faster (69%) decisions.

However, the survey highlights that just 23% of data workers — whom they call the ‘Data Champions’ — are delivering any actual business value. This is despite Alteryx finding that three quarters (73%) classify their data skills as above average.

Despite the clear link between data-driven insights and business agility, this lack of knowledge and skills inflation is stalling business transformation efforts. While the historic digital skills gap centred on a lack of hireable talent, we now see a new phenomenon: a lack of talent in those available to hire.

Hindering every organisation trying to leverage data-driven insights for a competitive edge is this lack of analytic talent.

When it came to basic data handling skills, Alteryx asked how confident workers were in a range of basic data skills including:

• Identifying trustworthy data (32%)
• Cleaning data (34%)
• Sharing data securely (38%)

The 23% of data champions say skills enable them to not only save money (75%), but also generate additional revenue (68%), and deliver business value (82%).

Alan Jacobson, Chief Data and Analytics Officer at Alteryx, comments: “Digital transformation has moved beyond boardroom discussions. It’s now mission critical for businesses to be able to assess, analyse, and adapt to constantly shifting requirements through data.

“Employees with strong data skills are a core requirement for developing business resiliency and the ability to pivot at speed. Despite the inherent value of data-led decision making, there is a critical disconnect between what skills are reported and the reality. The majority of data workers appear unable to deliver on what is needed to drive this transformation forward.”

The research was undertaken by YouGov in June 2021, surveying 3,000 employees across a range of verticals, job functions and seniority across France, Germany and the UK.

Ads advertising

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT