Specialist eCRM agency Underwired has created a new Facebook app for publisher Hodder & Stoughton.
The app, Help find Thursday Next, has been created to help drive reader awareness for the international bestselling author, Jasper Fforde.
The simple game is based on the critically acclaimed authors number one bestseller One of our Thursdays is Missing and has been developed as part of a planned social media strategy for Hodder & Stoughton, which also counts Stephen King and John Grisham among its stable.
Naomi Berwin, Marketing Executive at Hodder & Stoughton, commented, We wanted an app that would support the launch of the Facebook page and really engage with Jasper’s fans. ‘Help find Thursday Next’ does this perfectly in keeping with the tone of the books and acts as a data capture tool without interfering with the experience of playing the game.
I was really impressed with the way the team at Underwired managed the development, grasping the concept immediately and bringing it to life.
Felix Velarde, Managing Director at Underwired, commented, Following our appointment last year by Hodder & Stoughton, we are excited to have now created the first in a series of planned apps. We have used our insights into Social CRM to design and build an app which will drive engagement between Facebook users and the book series.
One of our Thursdays is Missing is the sixth book in Ffordes Thursday Next series, with the new hardback Dark Reading Matter being released this July. He has also written the Nursery Crimes series and Shades of Grey, and is now extending work to younger readers in The Last Dragonslayer trilogy.
Underwired first developed its Social CRM capability in 2010 with groundbreaking pilot work for ASICS. Its other clients include Sony, Bupa, Harveys Furniture and Tesco Kitchens.
The game can be found at facebook.com/jasperffordebooks
www.underwired.com
