MySpace has fallen out the UK’s top ten most visited social networking sites for the first time ever, according to new research.
The data, from Experian Hitwise, indicates that discovery engine Stumble Upon leapfrogged MySpace to claim tenth place based on web traffic data from November, pushing MySpace down to eleventh.
The other websites in the top 10 maintained their positions from last month, with YouTube once again taking the title of fastest moving website of November, increasing its market share of visits to the category by 0.67 per cent.
Twitter, Gumtree and LinkedIn lost market share compared to October, while Facebook continued to grow, now accounting for 53% of all visits to social networks.
“MySpace traffic has been on the decline for at least three years now but this is the first time the social network has fallen out of the Experian Hitwise top 10,” said James Murray. “In its place, Stumble Upon has risen in the rankings and is now the UK’s tenth most popular social network. As the social media landscape continues to evolve, brands need to be aware of the fast moving trends and which social sites people are visiting. Around 800 million hours are spent on social networks each month by UK Internet users, but understanding which networks people spend their time browsing is crucial to capturing niche audience traffic.”
