Fashion retailer AllSaints has appointed leading network, Affiliate Window for all performance marketing activity.
Working in partnership with online marketing agency, Profero, the core focus for the AllSaints programme is to further expand the breadth of online publishers in the UK by identifying and engaging with key affiliates within the fashion vertical alongside relevant content and blogging sites.
Following their recent programme closure on Webgains, AllSaints’ objective is to take advantage of the new Affiliate Window interface and the networks’ market-leading technology, while retaining the quality level of service from their existing account management team with sister network, buy.at.
“We’ve had a great year working with AllSaints and look forward to further expanding the relationship through Affiliate Window by building upon existing and new partnerships with publishers within the fashion sector,” says Gemma Smith, Affiliate Manager at Profero.
With worldwide delivery capabilities and free shipping on all UK orders, the AllSaints online shop sees strong levels of conversion with a high average order value. The programme has an extensive portfolio of banner creative and a comprehensive and regularly updated product feed to help increase affiliate promotional activity.
Further global expansion plans for the AllSaints brand will see East London-based Affiliate Window leverage its cross-territory capabilities to develop strategic plans for targeted affiliate recruitment and customer acquisition and retention. “The opportunity to be represented by a network that will ensure AllSaints benefits from market-leading technology within the affiliate channel was a huge factor in committing to this partnership with Affiliate Window. We have been eagerly anticipating this launch and look forward to forging a successful relationship moving forward,” says James Wintle, Head of Ecommerce for AllSaints.
