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Brits now complete 30% of all tasks online- study

October 31, 2011

Almost one third (30 percent) of everything Brits do in life is completed online, according to new research.

The study, from ISP TalkTalk, quizzed 20,000 Brits regarding their online habits.
The finding s indicated that communication, entertainment and shopping are among the most popular tasks conducted on the web rather than offline.
In addition, 86% of web users use online banking at least once a year while 96% make at least one purchase on the web each year.
Nearly four in ten (38%) said they’ve downloaded at least one movie from the web in the past 12 months, while 54 percent have listened to music online.
“We are turning to the internet to meet more and more of our life needs, from paying a bill to finding a life mate,” said Tristia Clarke, Commercial Director of TalkTalk.
“That’s why it is so important that we move at full speed to get the 8.7 million people in this country who are not currently online into the digital era. The gap between online and offline Britain may already be more socially and economically significant than the north/south divide.”
Source: www.talktalk.com

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