Snapchat’s new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat.
With 150 million+ daily active users and 10 billion+ daily video views, Snapchat has become a critical channel for brands to reach engaged audiences.
Through the 4C software-as-a-service (SaaS) platform, marketers can closely manage their Snapchat campaigns. Advanced features available through 4C for Snap Ads include bulk editing, smart groups, and auto-optimization as well as single sign-on workflow for Facebook, Instagram, LinkedIn, Pinterest and Twitter.
“We’re excited to be the first agency to use 4C for managing Snap Ads on a self-serve basis,” said George Manas, President at Resolution Media. “We’ve seen great performance to date through the API with 4C and being able to work directly within their platform gives us the control we need to scale our clients’ programs.”
“By fully committing to SaaS, 4C ensures that our products have the most robust feature sets and continually improve as the market evolves,” said Anupam Gupta, Chief Product Officer at 4C. “Managed service providers often take shortcuts in product development because their model accounts for people to plug the gaps. On the other hand, our self-serve technology for Snap Ads puts the power of our data science at marketers’ fingertips, so they can make informed campaign decisions more quickly and achieve key brand objectives.”
4C is leading the convergence of television and social media. Along with its SaaS product suite, 4C also operates Teletrax, the world’s largest television monitoring network, enabling TV synced ads as well as robust analytics. The combination of these unique assets allows its clients to maximize media value across channels and screens. For Snapchat, marketers can synchronize their Snap Ads with their own TV ads or their competitors’ TV ads as well as specific types of programming.
4C’s products are built on more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary, at prestigious institutions including Northwestern University. The company’s patented technology also leverages hardware and intellectual property acquired through Civolution and Royal Philips Electronics.