Amazon has changed the rules of Christmas retailing, announcing that it will run Black Friday- style offers all the way until Dec 22nd this year.
Dubbed the “Countdown to Black Friday” sales event, the new offers are similar to Amazon’s regular Lightning Deals.
The online retailing giant officially launched its “Black Friday” sales site on Tuesday November 1st and the deals will last until December 22nd 2016, running for a grand total of 52 days.
In a statement, Amazon said: “Black Friday 2016 will be here soon, but we didn’t want you to wait until the day after Thanksgiving to save on Black Friday deals, so we are counting down to Black Friday 2016 with exciting deals today, and tomorrow, and the next day, and the next day, and…you get the picture.
“Stop by each day through November 24 for early Black Friday deals, including sales on electronics, low prices on DVDs, magazine subscription specials, toy bargains, and fashionable deals for women, men, kids & baby, and more. You’ll find our best Black Friday deals, and Deal of the Day bargains you won’t want to resist for holiday gifts.”
The move will likely have big implications for bricks & mortar retailers, as they could be forced to adapt thinking in printed point of sales and general lack of agility.
Amazon has also expanded their app’s feature which allows users to take a photo of an object and search for it on the Amazon website.
Users can now also use the Amazon app to read the barcode of each box to tell them what’s inside the box so you don’t have to open it.