For the first time ever, Mars Petcare is bringing together its portfolio of wet dog food brands (Ceasar, Pedigree, Nutro and IAMS to grow the wet food category with a ‘Mix Mania’ camapign. See why it’s out video viral of the week below….
The campaign, created by PR Agency of Record, Weber Shandwick, is anchored with original assets focused on the “freak-out face” that happens when dogs discover delicious wet food mixed in with their normal dry kibble.
Mix Mania also features actress and animal lover, Kristin Chenoweth, who is lending her voice to a series of humorous videos and a consumer remix station housed on the interactive content hub.
Consumers can visiting MixMania.dog where they’ll find recipes, content and a “remix station” where they can share their dog’s freak out video and have it remixed with a hysterical voiceover from Kristin Chenoweth.
The campaign highlights freak outs at their best with serious slobber and overjoyed pooches captured in slow motion videos. The long form video shares a taste of the mania, and a series of short form videos with outrageous voiceovers from Chenoweth leaves consumers begging for more.
“For the first time ever, Mars Petcare is bringing together our full portfolio of wet dog food brands – CESAR®, PEDIGREE®, NUTRO™ and IAMS™ – for a fun and engaging program,” said Dan Jackson, Marketing Director for Mars Petcare. “Our Mix Mania program is an easy way for pet parents to show their love. All they have to do is mix in and look out!”