Kantar Media and comScore have announced the latest development in their global strategic alliance, with a series of cross-platform solutions will soon be unveiled in Latin America.
The move follows partnership activity already conducted in Spain, Netherlands and the Czech Republic.
TGI Clickstream will be launched in Brazil later this year, enhancing clients’ consumer targeting and digital media planning capabilities. Subsequent launches in 2017 include Columbia, Argentina, Peru and Chile.
The service will combine TGI survey data from Kantar Media and MMX digital measurement data from comScore. TGI Clicksteam is already available in UK, France and Turkey.
As advertising spend on integrated media campaigns increases, there is a growing demand to deliver solutions that meet the industry’s needs.” commented Andy Brown, CEO & Chairman of Kantar Media. “The deep experience of our team combined with the rich digital assets of comScore and our shared commitment to drive innovation and growth in the region will deliver faster solutions to our clients.”
Serge Matta, CEO of comScore, added, “comScore remains committed to accelerating the creation of new cross-platform services for the industry, and the response to our global partnership and the progress made has already been extremely positive. Kantar Media’s recognised position as the provider of media research currencies in the region, combined with our rich digital assets and expertise will ensure cross-platform measurement becomes a reality in Latin America.”
Since February 2015, comScore and Kantar have brought together their complementary expertise in technology, data assets and consumer panels to develop world-class solutions in cross-media audience and campaign measurement, brand measurement and sales effect. With a number of joint offerings already launched and several more in the pipeline, the two companies are intent on creating for their clients a new standard in measuring audiences, brand strength and campaign ROI across multiple platforms.