Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Ballerina dances with hologram double for No.7

April 26, 2016

Alessandra Ferri was the youngest ever principal dancer at The Royal Ballet. Thirty three years later, she is now dancing with her younger self thanks to hologram technology in a new ad for No.7.

The ad, created by Musion Events, a brings one of the world’s most iconic ballerinas, Alessandra Ferri, dancing alongside a younger holographic self.

This was also the first mainstream TV commercial directed by BAFTA-nominated Tom Harper, of BBC War & Peace fame.

Sourced from an archive Royal Ballet performance of Romeo and Juliet, the younger Ferri leapt and pirouetted across the stage before vanishing into thin air.

Ian O’Connell, Director of Musion Events Limited, said, “We have spent over two decades creating incredible holographic performances, yet none have had such elegance and style as this commercial. We are honoured to help deliver such a powerful advert that encapsulates everything positive about Ferri, her dancing and the brands involved. Seeing Ferri dance on stage alongside her teenage self is an experience only our technology can produce.”

This performance, choreographed by award winning Wayne McGregor, created by advertising agency Mother and production company Tomboy Films.

They worked alongside Musion Events Limited and content producers, Four:55, to create the commercial.

Over 450 hours went into the production of the first ever moving camera rotoscoping to create the holographic content.

Thanks to advanced filming and projection techniques pioneered during the shoot, the team overcame a number of technical challenges to create the commercial. These included identifying a suitable original performance, the use of tracking cameras during the shoot, balancing motion blur, adjusting image sharpness and general colourisation.

The commercial for No7 Lift & Luminate Triple Action Serum first aired on the 16th April 2016 during ITV’s Britain’s Got Talent and it will air over 1000 times in the UK and Ireland over the next two months.

www.musion3d.co.uk

Video, Viral advertising, BBC, brands, content, technology

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT