Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Sina Weibo drops 140-character limit ahead of Twitter

January 21, 2016

Chinese social network Sina Weibo, often called the country’s version of Twitter, is ending its 140-character limit for user posts.

The move could increase pressure on Twitter to do likewise, following reports it will get rid of its iconic 140 character limit for tweets.

Sina Weibo CEO Wang Gaofei re-posted a letter to developer’s from Weibo that explained “senior users” would be able to use more than 140 characters from January 28, with the feature open to all users by February 28.

First reported by the Xinhua news agency, in his re-post, Gaofei said that during the initial trial period the first 140 characters will be displayed as normal, with a link to the full post also appearing, should the message go beyond the limit.

The site currently boasts around 200 million users.

There are widespread rumours that Twitter is also planning to ditch the limit, possibly upping it to 10,000 characters, as its latest attempts to revive fortunes. Stock prices have plummeted and the site suffered a massive outage on Tuesday when many users were unable to access the site for up to six hours.

Twitter recently indicated it was reconsidering its own character limit.

“We didn’t start Twitter with a 140-character restriction,” chief executive Jack Dorsey wrote earlier this month. “We added that early on to fit into a single SMS message. It’s become a beautiful constraint… [but] we’ve spent a lot of time observing what people are doing on Twitter, and we see them taking screenshots of text and tweeting it. What if that… was actually text? Text that could be searched, text that could be highlighted – that’s more utility and power.”

Social Twitter

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT