Star Wars trailer: How Facebook reacted [INFOGRAPHIC]

With “Star Wars: The Force Awakens” hitting cinemas worldwide next week, new data looks into how Facebook reacted to the final trailer in October, and how marketers can use social media data to plan future campaigns.

The infographic from DataSift and Fuel Intelligence lookis at how UK Facebook users received the trailer.

Arguably the most important content asset the film studio will release ahead of next week’s big unveiling, Facebook topic data revealed that:

Over the four days around the trailer’s launch, there were more than 600,000 UK interactions on Facebook

The majority (62%) of these interactions were male

Engagement around actor John Boyega was more than double that of the rest of the cast put together, with Harrison Ford and Mark Hamill coming in second and third place

39% of fans felt that the trailer gave away too much of the storyline

Costumes were the second most shared topic, with storyline coming in third place

Most interactions came from 25-34 and 35-44 year old males

With 1.55 billion monthly active users, Facebook is the largest source of public opinion data on Earth. Using anonymised and aggregated Facebook topic data, film studios (if they had the time) could use this human-generated data to tailor marketing efforts, updating posters and social ads so the most popular characters were front and centre or adjust the press tour to ensure actors playing the most talked about roles were speaking with more media to maximise engagement ahead of the film release.

View this infographic summary of the findings below:

Source:

http://www.fuelintelligence.com/#fuel