This Christmas, one-third of UK shoppers want to use click-and-collect, a quarter to buy presents on their smartphones and over half want home-delivery as consumers report these services are central to how they expect to shop and receive their orders this festive season according to new research .
The study, from Shopatron, quizzed 3,000 consumers in both the UK and US and reveals growing preferences for omnichannel and digital services as Christmas 2015 gets into full-swing.
Key findings:
• Growing demand for click-and-collect this Christmas as shoppers become more comfortable with in-store pick-up: 29% of Brits and 31% of Americans plan on using click-and-collect this year for festive holiday shopping
• Black Friday in the UK in 2014 was delivery chaos – smart retailers will ensure this year won’t be a repeat of the same: 57% of Brits and 56% of Americans plan on using delivery-to-home this year for festive holiday shopping
• The rise in smartphone usage will once again fuel the biggest online shopping holiday period: Over a quarter of Brits (26%) and nearly a third of Americans (32%) will use their smartphones to make purchases this Christmas shopping season
With Black Friday looming, Shopatron research reveals 1-in-3 UK shoppers will use click-and-collect this year to do their Christmas shopping.
Consumers, previously constrained by postal deadlines, are increasingly comfortable with the idea of snapping up deals online when they’re at the best whilst being safe in the knowledge orders will be waiting for them to collect shortly afterwards in-store.