Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

China’s economic woes don’t phase WPP

September 9, 2015

The world’s biggest advertiser, WPP, remains an ‘unabashed’ bull about China despite slowing growth in the world’s second biggest economy causing market jitters.

The group’s chief executive Martin Sorrell, said trading in China had been “weak” in the second quarter compared with the first, although he expects that to rebound in the second half.

“The growth rate in China has clearly been affected by what is going on, irrespective of the stock market, underlying growth has been affected,” he told Reuters, in regards to the Chinese stock crash which has unnerved global markets.

He still calls himself an “unabashed bull” on China.

He added that Chinese economic growth was fundamental to the company’s future.

“China has been the biggest driver of the world economy,” he said.

Despite the recent reports of slowing economic growth in the world’s second-largest economy, Sir Martin pointed out how far China had come.

“They ain’t done too bad with a five-year planned economy since 1985,” he said, adding that China’s prospects needed to be seen in the light of “30 years of growth and expansion and the hundreds of millions of people that have been taken out of poverty and moved into a lower-middle or middle class”.

While China is WPP’s third-biggest market, the US is the firm’s biggest.

In its latest update, the company, led by Sir Martin Sorrell, said business leaders are cautious about a number of geopolitical issues, including the possibility that Britain could break from the European Union and the potential for a “Grexit”, even though Greece has secured a new €86bn rescue package from its creditors.

Ads China, global

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT