The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.
Following a live pitch to a panel of successful creatives and investors at D&AD Festival, taking place at London’s Truman Brewery, The Wayback was selected as the winner for it’s creativity and clearly passionate origins.
Described as “a tool we all wish we’d had when our own loved ones were living with dementia”, the films recreate positive moments from the past to trigger memories and spark precious conversations with carers and loved ones.
The Side Hustle category is new to the 2019 Awards and has been introduced to reflect the increasing number of creatives applying their skills and personal passions to side projects. From creating new businesses to developing initiatives to address social and environmental issues, this category aims to spotlight world class creativity beyond people’s day jobs.
As the winner of the category, Dan Cole, Co-Founder of The Wayback, will receive mentoring from the judges and Nikky Lyle Creative, the opportunity to attend a D&AD Masterclass or D&AD Digital Campus course, and will have his work listed in the D&AD Annual alongside all the winners from this year’s awards.
Members of the Side Hustle Judging Panel:
• L.A. Ronayne, Creative Director, Stink London
• Tom Evans, Founder & CEO, BleepBleeps
• Ali Hanson, Senior Creative, It’s Nice That
• Paul Herz, CEO, Bidg 8 & Facebook AR/VR
• Zainab Khan, Digital Marketer & Visual Curator, Joint London
• Scarlett Montanaro, Co-Founder & Creative Director, Crack + Cider
• Michael Olaye, CEO, Date
Further details on the D&AD Festival, which takes place 21 – 23 May 2019 at The Old Truman Brewery, London, including how to purchase passes, can be found at dandad.org/festival.
To keep up with all the latest from D&AD, follow the D&AD live blog and look out for the official #DANDAD19 hashtag on social media.