Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Mark Inskip as CEO of its UK and Ireland business.
Inskip joins from Kantar Consulting where he is the Chief Strategy and Transformation Officer, bringing with him extensive experience of building and transforming businesses and in leading large commercial teams through change. He also works closely with Unilever to deliver solutions across Kantar’s portfolio to help inform the brand’s investments in media and marketing globally.
His previous roles have exposed him to media both as a client at Centrica as well on the agency side at Ogilvy meaning he is well placed to raise the profile of Kantar Media’s quality data sets and expertise to our brand and media clients.
Commenting on the appointment Andy Brown, Global CEO and Chairman of Kantar Media said, “I am delighted to welcome Mark to Kantar Media. His extensive experience across a range of businesses brings an important new perspective to our UK and Ireland region while his tenure within our sister company Kantar Consulting ensures we’re continuing to demonstrate the value of Kantar to our client base.”
Inskip added, “I’m excited to join Kantar Media at a time when clients across the industry are asking for reliable and connected intelligence across paid, owned and earned media to inform their strategies. I look forward to driving value for Kantar Media’s clients as we help them make sense of and identify opportunities within today’s increasingly complex media landscape.
Inskip will sit on the Kantar Media Executive Committee reporting to CEO & Chairman, Andy Brown.