Paul’s Boutique partnered with Global-e, the cross-border e-commerce solution provider to help its the number of international orders grow by 56%. International revenue has increased by 40% and now accounts for 50-60% of its weekly revenue.
The Challenge
Accessories brand Paul’s Boutique were looking to grow their international online sales. However, their
international conversion rate was hampered by typical e- commerce cross-border barriers such as high shipping rates, no tax and duty prepayment option at checkout, and only a limited number of supported currencies and payment methods.
Management was looking for an efficient and cost-effective solution that would help deliver their international customers the same excellent shopping experience they provide their
domestic customers, to drive sales outside the UK.
The Solution
In order to address these international growth challenges, Paul’s Boutique partnered with Global-e, the leading provider of comprehensive cross-border e-commerce solutions.
Global-e’s advanced localisation capabilities, paired with an agile and flexible approach and profound local markets knowledge and insights, enabled Paul’s Boutique to seamlessly expand the brand’s market to over 200 destinations worldwide.
After a short and smooth implementation process, Paul’s Boutique were immediately able to provide overseas customers a fully localised shopping experience, enabling them to:
• Browse and buy in their local currency – over 95 currencies are supported
• Pay in their preferred payment method – more than 50 local and alternative payment methods are supported and presented depending on the shopper’s country
• Pre-pay all duties and taxes at checkout –guaranteed calculation of all import duties and taxes to prevent any unpleasant surprises for the customer upon
delivery
• Checkout in their own language – multi-lingual checkout with more than 16 languages
• Enjoy multiple shipping options at attractive rates
• Local returns in key locations
The Results
Since the launch of Global-e’s solution, Paul’s Boutique has experienced substantial global growth: the brand has an active presence in over 80 countries worldwide and its number of international orders has increased by 56%.
The award-winning British brand has also seen a 46% increase in conversion rate from non-UK visitors.
Within a year of implementation, Paul’s Boutique’s international revenue increased by 40% and now accounts for 50-60% of its weekly revenue.
Hannah Maddock, E-commerce Manager, Paul’s Boutique, said: “After a smooth and thorough on-boarding process, Global-e immediately enabled Paul’s Boutique to achieve our international ambitions. Their proprietary data set enabled us to optimise our global offering and we saw an immediate impact on our international sales figures. Given the view to Global-e’s roadmap, we are excited to take our international business to unprecedented heights.”