Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands.
Under the deal, DataXu will be the first DSP in market certified to purchase Teads Studio video units programmatically.
Now, DataXu brand and agency customers have access to new video ad formats from Teads, compatible with existing creative assets, that can be delivered across a range of devices and reported on in real-time via DataXu’seasy-to-use self-service user interface.
The access consists of Teads high-impact video inventory across its portfolio of inRead formats, including: Scroller, 360, Skin, Live and Swing.
“By allowing advertisers to buy Teads Studio video units programmatically, we’re opening up a new opportunity to incorporate these custom units into a variety of media plans,” said Emi Gal, CEO of Teads Studio and Group CMO. “We’re excited to partner with DataXu to bring programmatic access to our interactive video inventory to our joint customers.”
DataXu customers can easily incorporate Teads premium advertising formats into their existing media plans. The partnership helps create a seamless workflow and eliminates the need for a separate silo for these high-impact units. With demand increasing daily for premium inventory, the new Teads and DataXu partnership ensures that both companies can meet this need and deliver targeted messaging to the right person, at the right time, on the right site.
“At DataXu, we’re constantly evaluating how we can provide the best experience possible to our customers. The combination of these high-impact creative units from Teads with our programmatic expertise represents our latest value-add,” said Rory Edwards, VP of Business Development, DataXu. “Our best-in-class DSP is made even better with this unique partnership and access to this ultra-premium inventory.”
Teads Studio, formerly Brainient which was acquired by Teads in 2016, creates interactive video, mobile and display ads using a single platform.