Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Citymapper tests free London bus service

May 15, 2017

Transport app Citymapper has moved into real life vehicles, with a new bus that drives an under-serviced route in London.

The Citymapper Smartbus aims to “redesign the bus”, both in terms of how one looks and how it operates.

As part iof a two-day trial, the bus drove down a set circular route. The test marks an ongoing project that will see the company attempt to realise responsive buses.

“We feel buses haven’t evolved enough,” wrote Citymapper in its post. “They still roam around cities utilising old systems of operations and inefficient technology.”

“If we’re going to solve urgent problems of congestion and infrastructure, we need buses to improve, to operate smarter. In the era of smartphones we can have responsive buses that react to realtime needs.”

The route was picked by Citymapper based on data analysis evaluating commuter demand and existing connections. Data as to how the buses were navigating London’s traffic at a ‘smart’ pace is sent back to Citymapper’s developers over the course of the two days, meaning the software is developed and improved in real time.

The bus comes in two sizes: the standard long bus, and a smaller minibus-like vehicle the company believes is necessary in crowded cities. The smaller bus is also the more likely to suit a responsive or on-demand service.

The Smartbus was launched with the full co-operation of Transport for London (TfL), which Citymapper describes as “the most forward-thinking public transport agency in the world”.

Read more here

Ads, Mobile, Video smartphones, technology

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT