Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine’s Day, according to new data from Socialbakers.
In the run up to Valentine’s Day, it’s estimated that 70% of Brits will spend around £50 each on presents for loved ones.
With this in mind, February 14th is an important post-Christmas sales peak for many brands and retailers, marking an opportunity for marketers to boost sales and drive brand awareness.
Socialbakers has analysed which brands received the most love on social media, and who nailed Valentine’s Day 2017 with campaigns that drove high engagement – please see below for details:
Top 10 Facebook posts
1. Kylie Cosmetics – 746,721 interactions
2. Jetstar Asia – 206,822 interactions
3. INTIMISSIMI – 116,505 interactions
4. Victoria’s Secret – 111,119 interactions
5. Fentimans Ltd – 78,486 interactions
6. Andrew Christian – 65,659 interactions
7. SWAROVSKI – 55,366 interactions
8. B&M Stores – 46,277 interactions
9. PANDORA – 33,288 interactions
10. Tissot – 29,043 interactions
Top 10 Twitter posts
1. Kylie Cosmetics – 131,123 interactions
Valentine Prices:
Mini Mattes – $36
Lip kits – $30
Mini Kyshadow/Lip Sets – $22
Kylie's Diary – $54 pic.twitter.com/TzNTGeb9od— KYLIE COSMETICS (@kyliecosmetics) February 1, 2017
2. Godiva Chocolates UK – 15,531 interactions
Introducing our exquisite #ValentinesDay collection, each delicious piece inspired by classic European patisseries https://t.co/bbcZaGSgZC pic.twitter.com/x9JRH15975
— Godiva Chocolates UK (@GodivaUK) January 20, 2017
3. Victoria’s Secret – 15,282 interactions
It's okay @viallnicholas28…we brought our own.