Food maker Johnsonville is launching a new content marketing campaign dubbed ‘The Sausage Dome’; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.
College GameDay (branded as ESPN College GameDay built by The Home Depot for sponsorship reasons) is a pre-game show broadcast by ESPN as part of the network’s coverage of college football, broadcast on Saturday mornings during the college football season.
In each of the Johnsonville online episodes, three contestants, ranging from a 13-year-old wonder chef to a familiar face (Italian Sausage Nonna Gina), give it their all for a chance to have their recipe live forever as one of Johnsonville’s official Game Day recipes.
The three winners get a year’s worth of free sausage.
The winning recipes will even be integrated into digital and print campaigns to get the word out.
The first episode of the trilogy has already launched.
The remainder of the campaign will continue to roll out throughout the next two weeks.