Deezer has struck a deal with Manchester United, offering fans playlists from their favourite football stars.
The two-year deal with the Premier League club will see Deezer become its official music partner.
As part of the agreement Deezer will collaborate with the Premier League team to offer fans playlists created by the likes of stars Paul Pogba and Anthony Martial.
In order to bring new customers on board, Deezer is offering the Manchester United content for free as well as access to its Flow feature.
The arrival of the club’s first Official Audio Streaming Partner has been celebrated by United players, along with legend Rio Ferdinand, sharing their passion for a variety of musical genres in a video being released today.
As a global partner, Deezer will enhance the user experience on Manchester United channels, with fans able to access more than 43 million tracks and 40,000 pieces of broader audio content such as podcasts.
Manchester United Group Managing Director Richard Arnold comments: “This is an exciting partnership for us and Deezer. Music and sport have the power to bring people together, something we experience first-hand with the appeal of football and the unique passion for Manchester United. As Deezer is also an innovator and an industry leader, we look forward to providing our fans around the world with a new way to interact with the Club they love through music and digital media.”
Deezer’s Chief Executive Officer Hans-Holger Albrecht comments: “We are thrilled to be collaborating with one of the most recognised football teams in the world to give fans that are both hugely passionate about music and football access to compelling, entertaining and innovative content. We look forward to continuing to build our relationship with Manchester United over the next few years and to delivering what we believe will be the very best user experience.”