Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash.
The four-minute video shows the collision of three cars, with viewers able to see it from 360 degrees.
Unlike some VR apps which put people in charge of the simulated experience, the viewer is not driving the car.
The video follows three cars: one with a woman celebrating a career breakthrough; another with two new parents; and the third a group of friends on their way to a party.
It builds up to the crash, which comes after the woman, who has been drinking with work colleagues, tries to overtake one of the other cars.
Diageo, whose brands include Smirnoff and Guinness, released the video through Facebook 360, YouTube 360 and a VR app integration with The New York Times.
It is also compatible with VR headsets, including Samsung Gear VR, Oculus Rift, HTC Vive, Google Daydream and Google Cardboard.
To feel the full impact of the crash, Diageo will provide a D-Box chair at some events which shakes as the cars collide and spin out of control.