Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way.
The solution provides account teams with tools to discover, manage and analyse the accounts natively from a single, proven marketing automation platform.
By providing one central location for managing account lists, orchestrating cross-channel campaigns, and measuring impact across the customer journey, sales and marketing teams are brought together to identify the accounts that matter most, and engage them in a very personalised way.
“While marketing and sales teams have long been doing account targeting, the technology hasn’t been available to reach and engage accounts – and the decision makers within them – in a coordinated, scalable way from one place,” said Chandar Pattabhiram, CMO, Marketo. “Built natively within the Marketo platform, Marketo ABM provides account teams with all of the necessary tools to discover, manage, engage, and analyze the accounts with the most revenue potential, thus driving revenue from their most valuable accounts and delivering higher return on their sales and marketing investments.”
“As companies adopt account-based marketing and sales strategies, it is essential that their marketing platforms can support all of the activities required to engage multiple people within their target accounts,” said Sydney Sloan, CMO, Alfresco. “With this in mind, Marketo is innovating with its customers, finding new ways that we can use marketing technology to coordinate and drive the results that matter most.”
“NICE is truly excited by the prospect of combining Marketo’s marketing automation capabilities that we already rely on with a native ABM solution to drive even stronger sales and marketing results,” said Einat Weiss, vice president of global marketing, NICE. “The integration of ABM into our marketing efforts will enable our organization to serve content via a more personalized experience for customers and prospects alike and ultimately provide more relevant material that serves their individual business needs.”
“At Skyword, we’re always looking for the latest innovations that will strengthen our business and ultimately help us to provide the best content solutions for our customers,” said Adam Vavrek, director of marketing operations, Skyword. “Marketo is our trusted partner for marketing automation, and their latest offering around account-based marketing is yet another indicator of their commitment to helping us achieve and exceed our goals.”
To learn more about Marketo Account-Based Marketing, click here.