Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Microsoft and Dutch boy band pranks users to warn of online privacy dangers

August 23, 2016

Microsoft teamed up with popular Dutch boy band B Brave this month to launch an elaborate stunt to warn the public abuot keeping their personal details safe online.

The prank started when band member Dioni Jurado “accidentally” leaked the phone number of bandmate Kaj van der Voort.

The number was in the background of a selfie Jurado posted to Instagram and Snapchat on Thursday morning.

It was only up for 20 minutes, but within the next day, van der Voort received over 600 phone calls and 4,000 WhatsApp messages from fans.

However, the photo was no accident. The move was orchestrated in partnership with Microsoft, to warn teenagers about revealing too much online.

B Brave and Microsoft revealed the hoax nature of the incident on Friday in a YouTube video.
The video explains that you should think twice before posting an E-mail address, phone number, or racy picture on the internet because it could lead to unwanted consequences.

Results of a survey have also been revealed, showing that over 60% of all Dutch teens had the same password across all devices and services, a quarter have shared their login information with friends, and almost one in five have experienced someone logging into their account(s) without their permission.

Mobile, Social Microsoft, Privacy, video, YouTube

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT