Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat’s strategy in a bid to boost engagement.
Users can browse Twitter’s rotating sets of stickers to join in on real-time conversations, and select from the library of hundreds of accessories, emoji, and props to make your photos more fun.
The stickers are searchable. Tapping the sticker on a photo will take the user into a search showing how others have used that same sticker on their images.
Twitter has described this as a “visual spin” on the hashtag, and it opens up yet another tactical way for brands to target users by interest. The platform recently introduced targeting ads by emoji use, meaning a pizza brand could target based on location, and a user tweeting the pizza emoji.
The ability to add stickers to your photos will be rolling out over the next few weeks for people using Twitter for iOS and Android.
Coming soon! Unleash your creativity by adding fun #Stickers to your photos on Twitter: https://t.co/Ph92Oivyhy pic.twitter.com/NZoM6nHenD
— Twitter (@twitter) June 27, 2016