Amazon is reportedly close to venturing into the food manufacturing market, as the online retail giant continues its quest to become a one-stop-shop for consumer needs.
The Wall Street Journal, citing sources, reported that Amazon will start to sell its own brand of perishable foods, such as baby food, nuts, teas and coffee.
Amazon will also launch its own line of household goods, all of which may begin to pop up in online searches as soon as June, the report says.
Amazon currently has a number of private-label brands, varying from clothing lines to HDMI cables, however this will be the company’s first shot at competing with food stores, which often sell their own generic brands at cheaper prices with higher profit margins.
According to the WSJ, Amazon’s ‘Happy Belly’ label would offer everything from cooking oil to tea, while the ‘Wickedly Prime’ badge would focus on snacks.
There’s also talk of a wider move into around-the-home products like the Presto line (things like laundry detergent) and Mama Bear (baby-oriented goods, including food).
The digital giant announced last month it planned to increase its New Jersey footprint by opening up two more fulfillment centers pledging to bring more than 2,000 new jobs to the area.
Same-day delivery was also recently rolled out in parts of the state for the company’s Amazon Prime members.