Liverpool FC and social media platform, Vixlet have launched a new social app and web portal for fans.
The global partnership with Vixlet transforms the Club’s LFC Xtra magazine website into a next generation social network, available for iOS and Android devices and online.
A key feature of the new LFC Xtra portal is ‘Capsules’- a tool that lets users post their own stories, following new on players, view exclusive content and personalise the platform to create their own LFC world.
Billy Hogan, Chief Commercial Officer, Liverpool FC said: “Vixlet is a social network like no other and we’re delighted they have become a partner enabling us to bring a brand new social portal to our fans. LFC Xtra will be the place for our fans around the world to interact with the Club and each other like never before.”
Krishna Gopala and Lisa Gopala, co-founders of Vixlet said: “Liverpool FC marks the first ever football club on Vixlet, and we are thrilled to welcome its incredibly rich history of achievements and very passionate fan-base. The entire LFC team demonstrates every single day its place as a market leader in technology and sports entertainment, and we look forward to transforming the fan experience for the team.”
LFC Xtra app will be available for fans to download immediately at the Apple App Store and Google Play. It can also be accessed online via http://xtra.liverpoolfc.com/