To promote Zoolander 2, Universal Pictures is running a social media tie-up with Mattel, which will see the movies titular hero take over barbie’s Instagram account for three days.
In a variety of custom-made doll-size outfits, Derek Zoolander is pictured on the toy’s Instagram page working out, shopping, and eating salad – all with a constant ‘Blue Steel’ impression made famous in the first film.
Among other things, he helps Barbie pick out handbags, discover her inner Blue Steel and challenge Ken to a “walk-off.”
There’s even an appearance by Hansel, played by Owen Wilson, and Penelope Cruz’s Valentina.
Derek Zoolander has already featured on the cover of Vogue, in an ad for Fiat Chrysler, and surprised fashion fans at Paris Fashion Week by strutting down the Valentino catwalk.