Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Amazon wants separate airspace for delivery drones

July 29, 2015

US online retailer Amazon has called for a separate airspace zone for commercial drone flights that could deliver goods to customers.

The zone would have the unmanned vehicles flying below normal planes at a height of 200 to 400ft (61 to 122m).

Air traffic control for the suggested drone space would be handled by an automated computer system.

Chinese internet giant Alibaba, Google and other parcel services have also carried out private trials of drones.

Amazon, Google and other mail services see drones as future delivery vehicles, but still face regulatory hurdles.

“Drones have been around for a long time when it comes to non-commercial sectors,” Andrew Milroy, technology analyst with consultancy Frost & Sullivan, told the BBC.
“But there are in fact all kinds of commercial uses for drones with parcel deliveries being just one of them. Just think of building maintenance, architects, real estate agents, etc.”

Laying out its suggestions at a NASA convention in California, Amazon says that clarifying the use of airspace was essential for harnessing the potential of small unmanned aircraft systems in civil airspace.

“So the commercial pressure in the US to enable that technology is becoming stronger and stronger,” Mr Milroy explained.

According to the Amazon draft, a segregated civil airspace would be carved out below 500ft to enable drones to fly unhindered and without endangering civilian or military planes.

The proposal suggests airspace below 200ft for low-speed localised drone traffic such as surveying, filming and private hobby drones.

The next level between 200ft and 400ft would become a “high-speed transit space”, for drones like the ones Amazon is aiming for with its future drone delivery plans.

A no-fly zone between 400ft and 500ft would be a buffer to all civilian, cargo and military aeroplanes using the space above that 500ft mark.

Citing the air traffic controller workload as the “single-greatest functional limitation on airspace capacity,” the online retailer suggests that traffic in the drone zone would be handled by a computerised system.

E-commerce, Regulation Amazon, BBC, Google, technology

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT